Fortunately, our customers, these withdrawals typically take place in the U.S., so that our customers in case of Ford, however, spared going to the service.
Totally different case is that Toyota is a global problem of the accelerator made in our yard. More than 7000 revoked the car so far the highest figure recorded in our market. However, a mitigating circumstance for Japanese manufacturers is that mistakes are acknowledged, and without any additional cost to correct.
In their sorrow, a longtime effort to create a reputation of quality manufacturers overnight become completely irrelevant. Toyota does not want to be lawyers, but it is a fact that they made a classic of the media lynching that has already resulted in drastic fall in sales in January this year.
As a consolation, however, may serve a recent study (NHTSA) conducted in the relevant sample of 200,000 drivers on the number of complaints about the cars.
According to these data over the past decade, Toyota belongs to the class of high quality manufacturers, and from it have been better only Mercedes, Porsche and Smart. All other major manufacturers, including GM, Volkswagen, Volvo, Honda, BMW and Mazda, reported significantly more work in easing relations with their customers.
Toyota mistake enthusiastically welcomed by other manufacturers such as GM and Ford who are on a scale of sales results is rapidly rising. GM is even a step higher, and the owners of all Toyota vehicles offered a discount of $ 1000 if you decide to buy any GM item.
Provoked anger buyers
When you take into account the fight for every customer between these corporations, it turns out that customers are just collateral damage of their conflict. They matter who has the higher sales and the number of killed or seriously injured anyway will be taken only as a statistic.
However, judging by the examples from the past, recall the car will surely leave a greater mark on the manufacturer. Genuine examples may be Volkswagen, General Motors, Ford and many others who were in their skin felt anger customers.
Their sales in the period after major recall touching the bottom, and the recovery and return to the old track is usually a lengthy and painful process. There is no doubt that Toyota is waiting for an identical scenario, the question is just how much is the consequences.
The loss of the image of the highest quality manufacturers at this point seems like an acceptable option, but only the reaction of customers to be the only adequate measure. Their thumbs down would be too much even for the largest car manufacturers in the world
